Why Hardware Audits Are Important

Networks are dynamic – constantly growing, evolving, changing and dividing. Therefore, it is essential for business owners and network administrators to perform regular hardware and software audits to monitor any changes and maintain the system’s security. They should always know what’s running on the network and how efficient that is. What is a hardware audit? […]

Evernote – an IT productivity tool

As an IT support company focusing on small businesses in London, we get asked for a lot of advice on the best tools and equipment to increase team productivity. With the increasing market share of Apple devices in the workplace – and now the rise of the Android device – a simple cross-platform application is needed. […]

SSD vs HDD: Which One is Better?

It isn’t breaking news to say that Hard Disk Drives are slowly dying out. With the capacity of SSD ever increasing, it won’t be long before the massive file storage advantage of the HDD is under threat. The main question on everyone’s lips these days is really ‘Why HDD?’, rather than SSD? This article will […]

Word of Mouth 2.0

Word of mouth is massively underrated in so many businesses, big and small. We never go anywhere without checking the reviews first. Unless it comes highly recommended by a friend, we don’t set foot outside the office before Googling. Why go in blind when you could have the internet give you the insider knowledge? Back […]

Spread the Word and Refer…

We’ve got a brand new referral offer which will save you and your referral money. Here’s the juicy details:   If you have successfully referred a friend and your contract price has not changed, contact us here and we will sort it out as quick as possible.

Our Values & How We Got There

Here at Lucidica we want our clients to feel like family. We aim to provide tailored IT Support for businesses based in London but it doesn’t just revolve around that. We want to beat the automated telephone and provide personalised support to everyone and have the highest customer satisfaction.  As part of becoming part of […]

How to Make Your Phone Battery Last Longer

If you’re anything like us your phone is usually more loyal than your shadow. We check it first thing when we wake, read the news, glance through our emails. Then we head to work, drowning out the familiar public transport sounds with music or podcasts, maybe sending a text or two between tunnels. For the […]

Tips to Better Marketing in 2017

Can you believe it? It is actually 2017. Three years off the big futuristic 2020. While you are recovering from the Christmas period ( /eating your body weight in cheese boards and leftover dinners) we thought we would give you some top tips on how to market your business in 2017. Is marketing in 2017 […]

Handy Keyboard Shortcuts

Life moves fast. Time is short. There’s no industry that understands that more than the technology industry. This is why every device you’ve ever used has been designed to make it as easy as possible. Sometimes, though, these little tips and tricks that let us master our devices aren’t brilliantly obvious. So today, to help […]

A Brief Guide To Spam

Everyone and their grandmother suffers spam. If you’re smart you can minimise the amount of cheap Rolexes and little blue pills that you get offered on a daily basis, but it’s always a problem. In fact, nearly 80% of all the emails the average person receives are spam. So why, in an age where we […]

Top 7 tips on Marketing with Newsletters

  Email marketing has been described as outdated, ineffective and time-consuming. My opinion? They are just doing it wrong. Email marketing is a vital tool that so many companies do not utilise effectively. Despite the advancement in social media marketing- you are still 6x more likely to get a click-through from an email campaign than […]

Free Alternatives to Expensive Software

Most professional software can set you back thousands but sometimes, free or cheaper alternatives can really get the job done just as well. So here are some inexpensive software replacements to help you create. Video Editing Expensive: Adobe Premiere Pro, AVS Video Editor, Final Cut Pro Cheap: Lightworks Basic (free) – Pro version (outright £249.99, monthly £14.99 or […]

Retargeting your way to Success

The big debate in the marketing world is the utilisation of cookies. Does the usage of cookies through retargeting ads improve your chances of making a visitor a customer? Many businesses are unsure about the use of retargeting as a form of online advertising as retargeting can be seen as a form of spam and […]

Small Business Broadband

Business broadband is such an important topic. It is literally the lifeline that most businesses run on consequently making reliable broadband a crucial choice. The act of choosing broadband is a process of weighing up the cost of a business package against the pros and cons associated with having a home or broadband package. If […]

Don’t Overpay For Cables!

  Cables are a pain. We understand this pain as being a IT support company there’s no way we can really avoid them. They lay about everywhere, cost a bomb, and you can never find the one you are looking for. The multi-coloured aspect should theoretically help locating the right cable but instead it gives […]

Lucidica’s Secret to Internal Marketing

So many businesses focus on making customers and potential clients trust and like them enough to purchase a product or a service from them. But what about your actual employees? Don’t they need some marketing of their own to make them truly invested in the company and the company’s goals? Well, we think they do. […]

The Technology Lovers Christmas Wish List

  It’s that time of the year. The period of eggnog, Christmas parties and wish lists of course. Whether those wish lists include the new iPhone, a fancy new alarm clock, the next best camera or just a funky gadget that will entertain you for the whole of boxing day- we have you covered. I […]

How Safe Were The USA Elections From Hacking?

Now Donald Trump has been elected the president of the United States of America with only around half the population of America voting, the elections are all anyone can talk about. The question of how someone so controversial could be the president of the “free world” is on many people’s minds. But regarding the actual […]

10 Quick Fixes for a Slow Windows Computer

  Slow computers are one of world’s greatest frustrations. It always seems to happen when you are in a rush and simply need to pop onto your computer when you end up waiting ages just to do the simplest operation. But how do you go about fixing this? Most people think that the choices are […]

Emma Savory

Marketing and Web Development Manager
Marketing and Web Development Manager in charge of marketing strategy, campaigns and content. Loves blogging about technology news and how that will directly affect businesses and people.