Creating engaging content that drives traffic to your website is a difficult task. Content marketing is the new “black” when it comes to driving traffic. Even though ‘blogging’ has hit it big, most people don’t get what makes blogging so powerful, helpful, and beneficial for businesses’. It’s about attracting traffic rather than chasing it. Writing a blog is a brilliant way to increase your visibility online and build brand awareness.
Importance of Blogging
Blogging provides you with a dynamic platform to showcase your skills, creativity and what your business can offer.
In essence, content marketing means you need to start thinking like a “publisher” Content will also improve your SEO for your blog and this drives organic search traffic when you are found in search results. It also leads to referral traffic when people find your content is so good that they link back to your articles.
When blogging, remember to think about their interests. What are their obstacles? How can your services or message to do help them, or entertain them? What do you want them to do when they’re finished reading your blog?
Every blog post should have a call to action at the end – Social media? Newsletter? Leave a comment?
When you blog week after week, it can become difficult but a blog post doesn’t just have to be text – think of a list you can write, opinion topics, trending topics, or compile resources of ‘the best of.’
How to guides are incredibly clickable – that’s what people are searching for.
• Not blogging enough
• Posting too much
• Not creating catchy titles – can’t be bland or ambiguous – think about keywords and include these in the title
• Your opening paragraph needs to grab the reader’s attention
• Shorter blogs are more digestible – 300 – 500 words is ideal
• Your blog needs to invite readers to engage – ask questions
• Be consistent
• Make it relatable