7 Business Marketing Strategies to Achieve Phenomenal Success in 2019
Marketing is supposed to be an ever-evolving landscape and it is necessary for the marketers and business owners to stay updated and abreast with the latest developments, strategies, and avenues for running a successful business. Whether you are running a local café or a small consulting firm or a huge consignment business, you require going on looking for an effective strategy for attracting more and more customers and boosting your business without having to break the bank.
As 2018 is slowly approaching the end, it is time for you to examine your business marketing strategies that you must adapt to end 2018 on a truly high note and begin the next year in an ideal fashion. Is your business prepared for 2019? Are you having a clever strategy for boosting growth and driving profitability while effectively increasing efficiency and productivity? Businesses are always looking for cutting-edge tools for improving workflow, impressing referral services and for evaluating your performance as compared to the other organizations in your industry. You must necessarily have a proper business strategy at hand. Here are some effective ways of maximizing your profit, creating efficiency, and identifying new revenue sources.
#1 Examine Your 2018 Data
Successful businesses are relying on data for making prompt and well-informed decisions relating to the business operations. You must assess your 2018 sales data and go through the profits as per product types, debt, and even the referral source for clearly understanding what actually was responsible for driving your revenues. By effectively monitoring metrics against the KPIs or the Key Performance Indicators and leveraging intuitive dashboards, you could easily achieve adequate knowledge to make perfect business decisions along with identifying all the workflow bottlenecks for boosting efficiency.
You must consider obtaining an executive dashboard which would be constantly providing you with the latest trends and updated data for a reasonably long period of time that could be for a few months to almost the whole year and that should be helping you to effectively come up with a brilliant and tactical business marketing plan for the year 2019. Remember that a business scorecard would be providing a snapshot that would be demonstrating where your business is standing at the current moment. This should be giving you a brilliant opportunity to tune your sales strategy and modify your formula while slowly heading towards 2019.
#2 Determine a Budget & Decide on a Precise Marketing Goal
The basic step in chalking out an effective marketing strategy is defining your ultimate objectives and effectively allocating the budget. You must know what you are actually looking for. When you know what exactly you want experts could devise an appropriate plan so that you could fulfill your business goals and aspirations.
#3 Making the Most of the Social Media Platforms
It is a good idea to build your brand identity and presence across the leading social networking sites such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+ etc. However, you need to focus on just one or two channels mainly for promotional purposes. Choose the channels where your target audience would be present.
#4 Content Marketing
Content marketing does not adopt a direct advertising or marketing approach. It aims at attracting and engaging your target audience via entertaining or informational content. The underlying idea is that once potential customers are attracted by this engaging content it is quite natural for them to get an idea about your business. As content marketing is not about aggressive selling it is regarded as an effective brand engagement strategy by integrating your content management stratagem with some effective direct sales approaches such as advertising and email marketing. This sort of a magical blend could make sure that your branding efforts are successful and your sales go up phenomenally.
#5 Email Marketing
Email marketing is certainly not dead or obsolete. For all kinds of businesses whether big or small, email marketing offers you the golden opportunity for loyalty building and authentic communication. If you are not getting a great sales report, you could boost your sales by planning a monthly or weekly newsletter for informing your loyal customers and even some potential customers about your great deals and latest offerings.
Customers would be loyal and would be engaging with those businesses that show concern and humanity. Share with them such events, announce new appointments, an award won or a milestone reached. Make them feel special so that they could connect more with the brand on a personal level. Try to be resourceful and extra careful while handling email marketing campaigns.
For most lending businesses, blogging means posting new updates on a regular basis to your website or blog. Blogging is supposed to be an integral part of effective content marketing and management, however, it requires a separate strategy as it is supposed to be a recurring project. Remember you need to constantly update blogs and post fresh new content all the time unlike case studies, white papers, etc.
The best way to successfully build brand awareness, loyalty, and recall is through blogging or posting brand new content all the time. A blog could grab the attention of not only loyal customers but new prospects. They could be attracted to your brand. Blogs are great for entertaining customer curiosity.
#7 Fortify the Bond with the Referral Sources
Referrals play a pivotal role in the success of your business. It is quite difficult to build productive relationships and strong bonding with referral sources over an extended period of time. Referrals are interested in hearing about the specific benefits and functional features of all your new products. They would like to be kept updated and well-informed about how effectively your products are catering to the consumer demands. Give them constant feedback for maintaining a robust relationship.
Conclusion: Getting Ready for 2019
In case your business did not perform well this year, rest assured to do well and enjoy the sweet taste of success if you follow the above-discussed business marketing plans and strategies. You should make appropriate modifications wherever required for improving and improvising your internal processes. Work hard with absolute dedication to earn success in the next year.
John Bell has been writing articles on Social Media, skilled business consultant and Financial Advisor for the last few years. In this post, he has written about the benefits of Social Media Marketing, Business, Finance as well as the features related to the same.