Word of mouth is massively underrated in so many businesses, big and small. We never go anywhere without checking the reviews first. Unless it comes highly recommended by a friend, we don’t set foot outside the office before Googling. Why go in blind when you could have the internet give you the insider knowledge?
Back in the old days before the internet, it was word of mouth that let you know who got food poisoning from which restaurant and where the cheapest dry cleaner was. Now all this information is just a click away and if you’re a business owner, bad customer reviews can really hurt your company.